Web Scraping can be used across countless industries.
In fact, we’ve written quite a bit about the many uses of web scraping.
But today, we want to focus on how web scraping can be used in Marketing.
After all, Marketing only becomes more and more data-driven with every passing day. Let’s break down how Marketing professionals can take advantage of web scraping.
What is Web Scraping
Building an email list
Email as a marketing channel has maintained its prevalence for almost decades now.
A good email list that is responsive and converts is nothing short of priceless. As a result, building high-quality email lists is a priority for marketers everywhere.
Web Scraping can automate and substantially speed up the process of building an email list.
Blog Content Scraping
Content, another main pillar of modern marketing. Few things can drive constant low-cost traffic to your website than good evergreen content.
From how-to articles to support guides, blog posts can put your business on the first page of Google and drive constant traffic and conversions.
As a result, when planning your content strategy, it’s good to know what your competitors have done in the past.
This would give you a valuable database of keywords and topics to work off of right out of the gate. Get scraping and get writing!
Scraping Twitter data
People tweet a lot.
Sometimes, they tweet too much. However, the value of the data hidden within their tweets doesn’t change.
Scraping social media for sentiment analysis or market analysis is a practice as old and valuable as social media itself.
What are influencers in your industry tweeting about?
What have been your competitor’s most successful tweets? What were those tweets about?
These are all valuable insights you can unlock by scraping tweets from Twitter with a web scraper.
Scrape Reddit Data
What if you want to get insights on entire communities rather than individuals?
Luckily, there’s a subreddit for everything.
With web scraping, you can quickly discover the topics that your target market is interested in.
All you have to do is find the right subreddit for the community you are targetting.
- What topics often get a high amount of upvotes?
- What topics are not that popular or get downvoted often?
- Are any of your competitors actively posting in these subreddits?
You can uncover these valuable insights by using a web scraper to scrape reddit data.
Market Research / Competitor Analysis
Web Scrapers can also be used to scrape valuable data about your market or industry.
For example, let’s say you run an eCommerce business selling laptops online.
Having access to Amazon data on their laptops catalog, including product details, pricing, review scores, delivery details and more would be incredibly valuable.
You could use this data to generate insights on how to position and advertise your product effectively against Amazon.
Here’s our guide on how to scrape product data from Amazon.
It might sound cheesy, but the list of things you can do with web scraping is almost endless.
It’s all about what data you decide to scrape and how you decide to implement it.
Now go on, fellow marketer, it’s time to get scraping!